So you want to recruit for diversity

Picture: Mona Chalabi

Background

It is clear that there is an acute and snowballing issue around recruitment and retention of staff in our schools’ workforce. Schools are considering many proposed solutions, including promises to reduce workload, challenging the traditional reticence around flexible working practices and job shares, and the DfE has even launched a jobs board platform aimed at reducing the costs for recruitment that are often crippling for schools. Successive education secretaries have declared that far more teachers from Black, Asian and minority ethnic (BAME) backgrounds are needed in schools to be role models for their pupils. Since the recent brutal killing of George Floyd, and the subsequent soul searching that seems to have happened for many white people around their relationship with the structures and systems which impact on Black people’s life chances, the BAMEed Network has seen a flood of requests from schools and multi-academy trusts asking for support to diversify their workforce.

Teachers from BAME backgrounds have been marginalised in a system that seems to have changed little since the 1980s, back when the Swann report identified that ethnic minorities were underrepresented in teaching. Research since has confirmed that BAME educators are consistently the victims of systemic racism, which sees them overlooked for promotion and undermined. This is enacted not only through policy and practice around curriculum design, recruitment and performance management, but also through daily examples of microaggressions and behaviours from their colleagues – all of which serve to discredit them as teachers and leaders. We are all becoming familiar with the term “unconscious bias” to try to explain why this might happen, but we have seemed less committed to finding ways to seek out and cull the practices which perpetuate this bias. Structures of disadvantage in education are untouched and continue to perpetuate stereotypes of ethnic groups. Saying it is “unconscious” has proved to even give us an excuse that it may not be within our power to change. This is, of course, a damaging fallacy. Acknowledging the forces of socialisation can be a start to bringing the seemingly unconscious into the conscious domain and ensuring that the outcomes of our behaviour and actions, policies and practices are not damaging.

Why recruit for diversity?
It may seem obvious especially now, but it is surprising how many schools and other organisations are still not clear on the reasons for their own commitment to diversity. Many colleagues believe in the mantra “we just recruit the best person for the job” and won’t question why those so-called best people all seem to look and sound the same. While we must always recruit the best person for the job, in doing so we are often blind to our own inherently biased perception of what that person looks and sounds like, what background and experience they should have had, and rule out the best person not for lack of skills and experience, but for other, more insidious reasons that are masked by seemingly innocent statements like “team fit” or “team culture”. The bottom line is, that if your team is not diverse in its make up, you most likely have not recruited the best person for the job. Excellent recruitment practice will naturally lead to a diverse range of backgrounds, experiences, styles, perspectives, opinions and so on, and that can’t possibly mean a cookie cutter version of the same person. A word of warning here, no-one wants to be recruited for the colour of their skin, their gender or sexuality to fulfil a Top Trumps spectrum of perceived diversities that look good. However, just as addressing the bias that holds women back in the workplace shouldn’t be left exclusively to women to champion and work towards, so too must colleagues, school leaders and system leaders from all backgrounds educate themselves around the unnecessary barriers that face their marginalised counterparts. It is the recruitment practice, coupled with a commitment by the organisation to learn, iterate and change that practice that will lead to recruiting and retaining a successful, diverse team. 

Another practical reason to recruit for diversity is that it is proven to be good for business. We know from research such as the McKinsey Report, that having a diverse workforce leads to better teamwork, and more successful decision-making. If we are to see a change in attitudes and the subtle and not-so-subtle trappings of systemic racism, we need role models from Black, Asian and other minoritised groups for our fellow colleagues of all backgrounds, for governors and trustees, and for students from non-BAME backgrounds too. If we are to accept people from Black, Asian and minority ethnic backgrounds as credible teachers and leaders, we need to see these colleagues at every level in our schools’ workforce.

Finally, many schools believe that they should recruit staff that reflect the population they serve, if that population is itself seen as ‘diverse’. While it is true that children should be able to see themselves in the people who are their role models, there are two important points to highlight here. The first is that the colour of someone’s skin doesn’t make them able to understand all humans that have a similar skin colour. Diversity is intersectional – it includes class, gender, heritage, and more. Be careful with assumptions here. Secondly, it could be argued that schools that serve a predominantly white population will also absolutely benefit from seeing strong and capable role models from stereotypically undervalued and marginalised communities – this will be of benefit to staff, students and the whole school community alike. 

If we want to address the recruitment issues we face, and if we want to retain and develop our best leaders from diverse backgrounds, there has never been a better time to commit to this.

Preparing your organisation to be friendly to all humans

 

Looking inwards before looking outwards
For a campaign to ‘recruit for diversity’ to be successful, it’s worth taking an honest look at your organisational bias, and seeing why it may not yet be friendly to all humans. This is important because the last thing you want to do is recruit new people from more diverse backgrounds than you are accustomed to, only for it to be experienced as a hostile environment lacking the self-awareness to understand why only certain people will be able to thrive there.

To do this, you will need to commit some time and budget. You may benefit from some outside help to set the strategy with you, but you must carry out any work on this, as part of a committed whole-school learning process, even when you have external support. You will need to commit time to undertake reading, re-educating yourselves and un-learning some practices you have considered normal. It is also important to have an educated grasp on what systemic racism is, and not frame racism as many schools do, as just dwelling in notable incidents and overt acts of racist abuse.

The first place organisations usually go is to what is commonly known as “unconscious bias” training. Be careful with this, as one of the criticisms of quick-fix unconscious bias training is that it can have an opposite effect. Research shows that in terms of changing attitudes, it can often lead to people becoming more entrenched in their bias, and even concluding that because the bias is unconscious, it’s not possible to do much about it. That said, good training will help you understand what bias is, when it is useful, how it can be harmful, how you can own your bias and see it clearly, and interrupt it at the point before you may have enacted it previously. Good organisational culture around bias will mean that there is a safe space for colleagues to talk openly about situations where they can see their own bias surfacing, and can work together to acknowledge and mitigate the impact of that bias. Staff should be trained in things like microaggressions so they can avoid them, and learn how to be a reliable ally, learning to see, articulate and call out discrimination should it occur. Many schools are often not encouraging of critical thinking, challenge and straight-talking, so this may be quite a culture shift. It will be up to all levels of the organisation to hone their skills at spotting, naming and reducing bias and discrimination. Be warned though, the mark of an organisation committed to change and anti-racism may be one that once you have learned to see it, you see it everywhere! This can often be the marker of the shift from being ‘not racist’ to being ‘anti-racist’. Change takes commitment and time.

HR and policies
Once you have learned to spot bias and systemic or structural racism, you can carry out an internal audit designed specifically to hunt out and change places where bias and structural racism tend to lurk. HR practices and school policies are often sites where discrimination takes place. Again, you may be tempted to use a template or a service to help you with this, but make sure that you are skilling yourselves up to do this effectively in an ongoing way, so it doesn’t become an external bureaucratic exercise but instead becomes part of the culture of the organisation at all levels. 

The UK has 9 protected characteristics, set out in the Equality Act 2010. These are:

• Age
• Disability
• Gender reassignment
• Marriage and civil partnership
• Pregnancy and maternity
• Race
• Religion or belief
• Sex
• Sexual orientation

There are 4 main types of discrimination under the Equality Act:

• Direct discrimination
• Indirect discrimination
• Harassment
• Victimisation

Any audit you carry out should be a critical look at your HR practices to ensure that there aren’t elements which are discriminatory. You’ll note that class and nationality are missing from this list. Again, none of this should be purely procedural or bureaucratic so it’s important to have training and regular robust and open discussion about these issues, as they are both complex and emotive. For white people such discussion may cause discomfort. This is a small price to pay in exchange for reducing the deep trauma racial discrimination inflicts on people of colour.

When looking at policies, it is vital that this extends to policies which affect the students and their families. These include home-school agreements, homework, hair and uniform policies, behaviour and exclusion policies and more. There is much research and writing about how these policies can be the sites of racial and other discriminatory action that can be subtle or blatant. A school that is friendly to all humans, needs to ensure this is true not just for staff working there, but also the whole school community. Staff cannot be expected to enforce policy which isn’t inclusive and which is discriminatory.

The most vital and perhaps challenging part of this work will be allowing a culture of identifying and challenging racism, both from staff as well as students and their families. Baked into all line management culture, 1:1s with staff, meetings with students and their families, should be the ability to have meaningful dialogue that is sensitive and courageous, so that racism can be named and framed without those raising the issue fearing being silenced or disciplined for their words. 

Curriculum matters
Here again, if your curriculum doesn’t reflect the reality of both modern Britain, the global world and an accurate picture of history and the diverse voices which have always been part of our country, you cannot be a school which will be fertile ground for diverse voices to be heard and valued. Take a look at your curriculum offer, and draw on the huge number of resources available to support decolonising the curriculum and how it is taught across all departments. We speak volumes to our staff, students and the school community through our curriculum choices.

Optics are important but not as a stand-alone
You need to see it to be it. If you’re hoping to attract staff members who are from a wide variety of backgrounds, you need to make sure that they can see themselves as valued in your school website, on the walls around the school, in the prospectus, the curriculum and more. When looking for diverse imagery, be mindful that you aren’t unwittingly perpetuating damaging stereotypes though. It’s all too easy to fall into this without some work on your bias. As Adrian Rogers, CEO of Chiltern Learning Trust, says, “ensure anyone considering applying looks in on your organisation (websites, social media) and sees that it welcomes diversity in its leadership and management. It isn’t tokenism, but it’s about making sure that the outward signal is ‘its good to work in this place, they value me as a person and a professional, regardless of colour or protected characteristics’”.

Remember, if you are early on, in your journey towards diversity in the school staff and leadership team, be upfront and honest about this. You know that candidates will check your website and may be confused by your statements of intent around diversity not matching reality when they see your all-white, mainly male governing board, or senior leadership team. Be prepared to have that conversation from the get-go in an appropriate way.

Get out
Not only do you have to ‘be it to see it’, but you have to ‘see it to be it’. Leaders of any organisation, multi academy trust or school should make a huge effort to attend community events. This is also an opportunity to learn more about the communities you serve. Again, in his experience from Chiltern Learning Trust, Adrian Rogers says, “BAME is a very broad term, and not all communities are the same – there will be huge religious, cultural and ethnic differences. However, if you are a white leader, in a school with a high percentage of Black or Asian pupils, it is even more important to show you care about that community and want to work with them and want the best for the young people in that community. In turn, this means you will gain the trust and friendship of that community and break down barriers – with the spin-off that people from your local community will want to work for you. This also extends to delivering CPD and supporting BAME leadership courses and development even if you yourself are white – it means you network with ambitious staff.”

He goes on, “as leaders, make opportunities to speak about BAME staff in your school in terms of the knowledge, skill and expertise that they bring to your school. It is easy to fall in the trap of seeing BAME staff as simply representatives of the ‘community’, rather than talented individuals in their own right. Leaders, governors and trustees should be restless and relentless in asking ‘is there more we should be doing?’ or ‘can I ask someone why we don’t get BAME applicants’. Leaders should be curious and reflective. A great way of demonstrating the accessibility of leaders is providing an open day for local people that may be seeking employment, and senior leaders meet prospective candidates without the formality of an application or interview.” It’s also a great way to test out the scoping of the roles you may wish to recruit for.

Advertising the role

 

Scoping
Now you are ready to advertise the role, start with scoping. Often a role can be carried out by a broad spectrum of levels of experience and expertise, qualification and commitment to learn. Make sure the recruitment panel has clearly mapped out a continuum of possible imagined candidates from the finished product to the ‘grower’. Be clear which bits are non-negotiable must-haves and which bits, if missing, can be solved through coaching, training or further on-the-job qualification. This will help you with the wording of your advertisement and will also make you hold yourselves to account to recruit for what you say you need, and not go on “feel” at the end of the day.

An important part of scoping is to map out which parts of the process will really test fairly what you are looking for. Assuming there are several stages to the process, from written application, a task-based assignment, a face to face interview and perhaps a chance to see that person in action, have you covered off every element you say you are looking for in your recruitment pack? Can each element be seen in more than one way?

Placing your advertisement
If you do things the same way, you will get the same result. So think about where you would like to place your advert and what other methods you can use to recruit good candidates from a wide field. Advertising is key, if your community and school has a diverse population, advertise locally and you will probably get a diverse workforce. This support in your community shows you embrace both the community and its diversity. If your community is not diverse, think about publications, platforms and other ways to reach further.

From his experience, Adrian Rogers suggests asking BAME leaders either in your organisation or that you know, to actively support your recruitment – they are role models and could be most effective in promoting your organisation to people of colour. This may help people of colour feel comfortable about applying to your organisation, and see they are valued.

Use different and wide ranging social media or media to advertise on. Local radio, Twitter, Facebook and LinkedIn can be good places to advertise. Test what works for different groups and tweak accordingly. Adrian Rogers’ MAT is in Luton, and they found, for example, that local radio and LinkedIn helped them get a significant number of Black or Asian applicants. On the other hand, they noted that applicants through Facebook were predominantly white, and Twitter wasn’t significantly different for any group. Aureus School in Didcot was a brand new start-up secondary school. The headteacher at the time, Hannah Wilson, managed to recruit her entire leadership team without placing one ad, and instead used Linked In and Twitter to attract not only a wide-ranging diverse and highly skilled team, but many of whom re-located in order to work at the school and with the team she brought together.

Your diversity statement matters
It has become standard practice to place a generic diversity statement on job ads. Think about what yours says that accurately reflects the place you are in now. Be bold about addressing the elephant in the room if this will be in fact your first person of colour to join an all-white team. Writing this diversity statement should be exciting and easy, provided you are well on your way with the work described above to make your organisation friendly to all humans.

The recruitment process

Seen, felt, heard
The most important thing during the recruitment process aside from ensuring that you have tested for all of the elements you hope to get in a new recruit, is how you make people feel. Too many organisations make the recruitment process overly bureaucratic and impersonal, and also don’t offer flexibility over how they engage with candidates. This in itself can throw up unnecessary barriers for some candidates. Many organisations are not cordial and respectful about people’s time, often making them come for several stages of an interview at what seem like random times, when these could be rolled into one day. Consider also that women may often be juggling child care, or if they live in intergenerational households, may have responsibility for elder care and therefore may not have flexibility on what time of the day they can attend. This may sound sexist and of course men may face this issue too but statistically this remains stubbornly the domain of women in most cases. This might act to exclude them from the process unless you are openly discussing the best times of day for them to attend a face to face interview.

‘Blind’ recruitment
Many organisations employ ‘blind’ recruitment of varying degrees to the process. This means removing elements which may identify the person’s gender, age, heritage, where they were educated or previous employers. You can either ask candidates to do this themselves, or get your HR department to do this before sharing applications to be sifted. There are pros and cons to doing this:

Pros

• Blind hiring can promote greater diversity in the workplace because you can’t screen for candidates who look like you
• It is considered more “scientific” because it provides the same assessments for every candidate. The more the interviewee is in situations where they reveal personal information, the panel makes subconscious decisions based on biases. If those selected for the final interview process are selected fully on the objective assessments, the top 3-4 candidates will actually be those on top of the job requirements
• Blind hiring eliminates the “who do you know” practice that is often used, and, instead, opens up the field to other candidates who may actually possess higher skill levels

Cons

• Blind hiring can be seen as just a fad and that, in the long term, will not have staying power
• It can actually hinder diversity in hiring. Many organisations seek out BAME candidates in the hiring process as part of their commitment to diversity. When recruiters do not have the option of knowing personal information, they cannot actively pursue diversity
• Blind hiring does not take into account the type of work environment in which a candidate has been successful or unsuccessful previously
• Blind hiring could wipe out the often-used practice of referrals. Many organisations announce within their networking associations that they are looking for someone to fill a position. They put great value on the referrals they get from colleagues and usually interview such individuals. Of course, that referral alone provides a bias so should be treated with due caution

Written applications
One trap that many organisations fall into is judging candidates on their ability to write, when the job itself may not require you to be an excellent orator or writer. Aside from writing ability, the panel should be clear with themselves and each other on what is a non-negotiable and what can be solved by training, coaching or on-the-job qualification.

The interview itself

Watch for performance over ability
Similarly, many organisations come unstuck when they employ someone who performed impressively at interview, but then proved lacking in motivation, skills, confidence or ability in the day to day once they take the job. 

Think also about how to put people at ease during the interview process. If there is an element of observation, many schools will now find going to the candidate’s school to see them in front of a class that they know and have built rapport with, tells them much more about the person, than bringing them to perform in front of a class of strangers. When a candidate comes to interview face to face, think about how you make them feel the warmth and reality of day to day life – some organisations will organise a cup of tea and an informal chat with a member of staff, where they can ask any questions they like. That member of staff will not have seen the candidate’s application or know any information, but can spend 20 minutes in friendly conversation and give the inside track of what it’s really like to work at the school.

How you invite the candidate into the interview room, the make-up of the panel and the positioning of the panel and the candidate can have a huge impact on how people feel and perform in the interview. The candidate should be comfortably seated, offered refreshments, the room should be adequately heated and ventilated. If you are conducting a remote interview using video conferencing, make sure that time is given for technical support, and to get used to the situation.

Think about how you probe on the candidate’s actual qualifications and what they entailed. We can exercise huge bias by assuming that someone who went to a Russell Group university would be better equipped, without asking what they actually learned that could be useful now in their job. Similarly, we are often quick to dismiss qualifications that are from abroad without knowing anything about the quality or content of their studies.

The interview panel
Make sure that your panel is diverse. If you can’t for some reason, you had better be extremely alert to your own bias, and be able to have a robust, challenging discussion about this when deliberating about the candidates! Be honest with the candidates, whatever their background, that you are lacking in diversity in terms of race and gender and this is something that you know is unsatisfactory and which is being addressed.

While interviewing, the panel should take notes and be ready to discuss, explore and explain their reasoning around why they found a candidate suitable or unsuitable. Agree in advance that in your deliberations, you will not accept statements without evidence. So, no mention of “getting a good feeling” or the candidate being “likeable” without acknowledging and recognising where bias may be creeping in. This will aid not falling prey to “mirror-tocracy” or hiring in our own image.

After the interview

Unsuccessful candidates
Remember that you want candidates to feel excited, included and positive about your organisation. They should come away from an interview feeling that they had ample opportunity to show themselves at their best. They may apply for another role at the school if they were not successful on this occasion, and they may tell others about the school if they liked what they saw, thereby becoming a valuable ambassador.

Consider how you let people know that they were not successful in their application. Try to personalise this as much as possible rather than firing out a generic email. If your interview notes were robust, you should be able to have a few useful pointers to talk through on the phone and capture that in a paragraph of feedback for any candidates that would like it. Make sure you offer the chance for verbal feedback.

Successful candidates
Let the candidates know as soon as you can, and gauge their level of excitement carefully. If you have the right candidate, they should sound pleased! Be clear about next steps and make sure you have a clear and supportive system in place to ensure their success. This will include a staff handbook, an induction process, a buddy who can support them to get orientated and perhaps some kind of first day introduction and mini-celebration.

Make sure the team is informed clearly about who this person is, what role they will have and what their strengths are that they will bring to the team. Create as much opportunity for this person to feel wanted, welcomed and part of the team. This will be the test of all of the groundwork you have done in the organisation to make people aware of bias, committed to being reliable allies and anti-racist in every way.

Learning and growing 

For your own learning as an organisation, capture throughout the process, what went well and what could be “even better if…” Capture useful statistical evidence to see how well the different places you advertised perform, to explore at what stages candidates drop out and are rejected and to ensure that you are gathering learning and checking your own biases throughout the process. Consider getting feedback from the candidates that didn’t make it as well as those that did so you can learn and improve the processes going forward.

Good luck!

 

Advertisement

Leadership: doing it differently

The following post is a summary of a keynote presentation I gave to close the WomenEd Bexley event in July 2019. The theme of the event was Leadership: doing it differently. For my slides, I used a series of Calvin and Hobbes cartoons for illustration.

Credit: Calvin & Hobbes

I was a playworker for 8 consecutive summers from the age of 16, and found myself leading a team of 15 people over four sites by the time I was 18. My first taste of leadership – until I left to go travelling at 24 and didn’t return until I was 37. During that time away, I was a qualified teacher for over ten years. Following my move back to the UK with my family, I took up a role at The Key for School leaders and went on an incredible journey with the then government-funded pilot to the Fast Track 100 company it became, serving nearly half the schools in the country.  I spent 7 happy years on the leadership team as Director of Business Development.

Following that, I have been in various leadership roles including at a small social enterprise and at the national charity, Challenge Partners. After a year working with a number of organisations in the education sector on their journey from start up to grown up, I am now Director of Engagement at the Finnish organisation, Lyfta Education.

In my spare time, I am on the steering group for the BAMEed Network, Chair of governors at a Tottenham primary school and on the Inspire Partnership Trust board. I will set out some of the learning and the developing thoughts I have on leadership and the concept of doing it differently, based on several years of leadership in both paid and unpaid work, and many years of feeling “different and differentiated”.

Doing it differently isn’t a choice

Credit: Calvin & Hobbes

Doing things differently isn’t often a choice we make. Quite often, it is a gradual realisation or a sudden change of circumstances that makes us feel we are different and therefore going to have to do things differently. Our personal narrative is important and can help shift the feeling of difference from a deficit model to something that includes our own values, needs, and moral purpose.

It’s also important that this narrative includes a contextual social, historical and political understanding so you can zoom in and zoom out of your personal experience within the context of the world we live in, and within the context of where you are now on a continuum of where you have come from and where you are going.

Know your narrative in context

Credit: Calvin & Hobbes

It’s really important to engage with and understand the societal and structural factors that impact on our being successful leaders and that includes factors that impact on the people that we lead. WomenEd has been set up to address some of the structural challenges that hold women back. The notion of ‘10% braver’ could be problematic if it assumes that what is missing is women’s bravery and that it is all about us lacking in confidence. But perhaps its saying that despite all we know about how the odds are stacked against women, in a world that is conditioned to see leaders as white, middle class and male, we need to gird our loins and go forth anyway.

Angela Browne’s Chapter 6 in the 10% Braver book sets out how bias and discrimination hold women back. The BAMEed Network is about addressing the issues around race, structural racism and the bias that holds back men and women of colour from progressing within the profession. Being a Black woman for example means an intersectional double-whammy of disadvantage and an exhausting struggle in a predominantly white, male system. If you need to be 10% braver as a woman, how much braver do you need to be as a woman or man from a Black, Asian or minority ethnic background? We mustn’t lose sight of this in WomenEd, lest we become a ‘white feminists first movement’

As a woman racialised as white, I know that I have enormous privilege and that I have a responsibility to ensure that I can act as a reliable ally. This means recognising my own privilege and taking the time to listen to my colleagues from BAME backgrounds, to do the work MYSELF to learn about structural racism and to do everything I can to be actively resisting this. I need to understand that I have been socialised into a society which sees women and sees people from non-white backgrounds as inferior. No amount of pure thinking and pretending I don’t see difference is going to change this.

As a leader, your personal narrative is important but you need to know your context beyond your own personal story and you need to know how your own personal story fits into the societal and political context of our times. And you need to contextualise your and other people’s narratives within this. That’s difficult, but vital to do if you want to lead differently.

What would Beyonce do?

Credit: Calvin & Hobbes

Understanding others’ narrative is essential to leadership. We all too often try to lead people, especially if we are doing it differently, knowing they aren’t going to like what we have to say, or worse, being surprised when they raise objections. Too many people try to ram through decisions anyway, or blame those above them, or the system, when delivering messages that others might find difficult to hear.

People who have worked with me will know that I absolutely believe in objection-handling as an essential component to the leadership toolkit. I’ll explain what I mean. You know those people in the leadership team who say “ just playing Devil’s advocate here…” or worse, fixate on a particular issue, making your strategy, idea or suggestion seem unworkable. And how many times did you see that coming and just hope they would be ill or inexplicably mute on the day?

It’s foolish not to do the work ahead of time and do some objection handling. Imagine that person who likes to put a stick in your spokes and think, what would X say at this point. Force yourself to think about the questions you least want to be asked and have answers for them. Address them head on, name them and pick them off one by one in your initial presentation of the proposal. Use research, clear rationale, previous experience to back up your handling of the possible objections that you think will be on people’s minds.

This is not a tool to help you get YOUR way more often, it helps you to see, hear and appreciate the diversity of thought and opinion within your team and to take a small piece of this into your own practice rather than resenting people who have different opinions and world views to you. It makes decision-making faster and easier as you have done the work ahead of time to think up all of the reasons why your plan may be less easily accepted by others. It helps your colleagues trust you and know they are heard, seen and felt. It actively promotes including diversity of thought into your own leadership practice rather than simply making sure you have a top trumps team of diverse people sitting in front of you not actually being included at all.

And as a school leader, don’t forget to extend this to beyond the leadership team. Do you know what your teachers, teaching assistants and catering staff think? Students? Their families? Local businesses and the wider community?

Understanding strengths

Credit: Calvin & Hobbes

To succeed as a leader, you need to know what your strengths are and you need to see the strengths of those around you as complementary and not threats to your authority.

Good leaders have the confidence and wisdom to surround themselves with people that are far better than them at a myriad of things. They build the right team and draw on others’ expertise without feeling this threatens their ability to lead. Quite the opposite. If you have the right people rowing your boat, you can concentrate on navigating the choppy waters using your skills and expertise properly deployed.

Strengths Finder is an excellent tool to do this. Use it across the organisation and it shows a commitment to find the leading strengths in each person and gives you an opportunity for dialogue around and deployment of these strengths. Things you thought were quirky personality traits might be revealed to you and others as your unique and essential leadership qualities. E.g. I’m a person collector and a people connector. This has been integral to my leadership since Strengths Finder made me realise that this is a hugely valued and massively enjoyable strength I have.

When you are under threat or being made to feel inadequate, revisiting your Strengths Finder profile can be very affirming. It’s something that should be revisited regularly as you will see that you tend to take things for granted and even leave some strengths behind rather than developing them.

Identified Strengths should be developed. We spend too much time trying to get better at things we hate and are crap at in the name of being leaders. Much of what we do with performance management is ridiculously wed to this. This is nonsense. As long as you know where there are gaps and where you have the support, you will be fine. You need basic competencies at a range of things and you shouldn’t be building dependencies that are irreplaceable – I’ll say more about institutional knowledge in this context next.

Knowledge is power and institutional knowledge is powerful

Credit: Calvin & Hobbes

When building your dream team of people cleverer than you at myriad things be careful to not build a wobbly Jenga tower. They say the mark of a good leader is when everything runs smoothly when they are there and when they are not. However, it is easy to rely on capable people too much and you can come unstuck:

• When you take your eye off the ball and lose any link with the detail
• When they leave and take valuable institutional knowledge with them

In organisations I have led in, it has been really important to ensure that knowledge, where possible, is institutional knowledge and that our systems and processes capture essential information. This means that if the worst happens, and someone leaves, they aren’t going to leave you high and dry, unable to function.

This can be as simple as knowing the code to the science cupboard so that when the science teacher is suddenly taken ill, you can get in and support the practicals that students need to do that day. But it also means capturing the “way we do things here” so that they can be used effectively to empower new starters in their induction period, and that they can be co-created, reviewed and embedded into everyone’s practice so that you feel certain that everyone is rowing in the same direction, understand the values and moral compass that steers your ship and keeps a happy crew. Values are much, much more than a poster on the wall.

Working in a role which requires much relationship management, I am not losing ANYTHING if I leave clear and useful records of contacts, interactions and next steps for the organisation. I can also take away with me my professional relationships without taking anything away from the organisation and clear in the knowledge that I am doing both parties a favour by ensuring the good work they do doesn’t collapse because I am leaving. They will both remember me kindly for this.

Be outward facing

Credit: Calvin & Hobbes

Part of the call to action around engaging with the social, political and cultural experiences of yourself and others, can also be answered by being outward facing. Schools are insular places. Many teachers don’t engage with what is going outside their own classroom, let alone collaborate across departments, local schools, nationally or internationally.

Social media platforms like Linked In and Twitter are an excellent way to broaden your personal learning network. They can highlight things you need to read, think about and do differently as leaders. But I challenge you to engage with people who don’t look, sound or express views that are like your own, as well as with the usual mirror-tocracy of connections. It’s important. It could be the start of a way to change your world and change the world in general. Do an audit if your twitter connections, your professional connections, Linked In. Does everyone look like you or could belong to your family?

Every leader, whether you are a classroom teacher leading learning for 5 year olds or a MAT CEO, should have a mentor or coach that puts them through their paces. This should be someone neutral and you should consider paying for them, as you would a therapist or someone who does your eyebrows.

Every leader should be sending the elevator back down and lifting others in their networks. You learn as much through supporting someone else as you do through gaining support from others. Make time for it.

Go to events. Get business cards made and set yourself goals for events you attend. Scour the list of event speakers before you attend and hang about at the end of their talk to give them feedback and exchange contact details. Reach out to attendees ahead of time to arrange to meet for a chat in one of the breaks. Be proactive, people are friendly and want to connect. Twitter celebrities are a figment of everyone’s imagination. Be clear on what you have to give and what you would like to gain from connections. Follow up after you have met with a clear action if you can genuinely think of one.

Know your shelf life

Credit: Calvin & Hobbes

It took me a long time and several jobs to realise this. I have never been the one to leave a lover or a job. I have resilience, developed from childhood, which is actually like Teflon to abuse and neglect. That’s not the type of resilience that does anyone any good. This means it never occurred to me that if things weren’t working out, I should actually get up and go. It felt like failure to me. If I just tried harder, worked smarter, was good and likeable, it would all pan out. And gosh, when things were good, why would you EVER consider leaving?

Well, this is what I have learned and it is incredibly empowering. I now know that my work with any organisation has a shelf life. I know that I can lead well for a specific leg of the journey we need to go on. I work with organisations on their journey from start up to grown up and I now know exactly the point where I can enter to add value, where I need to bring on team members and work with them to build capacity, co-create institutional knowledge, expertise and sustainability, and where I need to get the hell out of the way.

Rather than living in fear of being found out, or worse being driven out, or getting bored, I can have a frank conversation with any organisation I work with about my shelf life, what they would like to get from me and how and when we speak about the journey towards exit. Working with younger people, it is really obvious to them that two to three years is ample time in one role and they will be looking for a change of role or change of scene within that time period. As a leader, you need to know your shelf life and those of the people you lead and prepare for it accordingly. Too many leaders hang on forever, long past anything that is dignified. Too many leaders are offended when people move on to pastures new.

A good leader leaves at the right time with a bounce in their step and leaving empowered team members ready to keep pushing forwards. A happy employee leaves feeling empowered for the next step in their journey and taking a small piece of the great culture, values, systems and processes you established, into their next role. Like a small piece of your leadership DNA ‘infecting’ for good and making a dent on the universe by proxy.

What’s your shelf life?

Organising an event: a toolkit

Source: Notes to Strangers on Instagram

This toolkit is designed to be a starting point for event organisers. Whether you are part of a grassroots organisation putting together an event as a volunteer, or if you work for an organisation where this is part of your paid work, you will want to ensure that your event is high quality, represents the people and the issues that are important to the sector you serve, and that you are not consciously or unconsciously doing things that may perpetuate a narrow view of the world or that may exclude voices from typically marginalised groups being included in the programme. Similarly, if you are asked to speak at a conference or to take part on a panel, there are proactive things you can do to ensure that you are part of the solution and not part of the problem. Intentions are important, but outcomes are what matter most.

The toolkit will comprise of the following parts:

• Detailed challenge and support around the likely issues you will need to consider and overcome when organising an event
• A short checklist summarising the actions you might take to support your event and with space for you to set out your next steps
• Reading and resources to support further thinking and learning
• A flowchart designed to help map out things you will need to consider (This is still work in progress and will be included here as soon as it is ready)

Challenge and support

This section will feature some of the questions you may ask, may be asked by others, and some possible responses or things to consider. There are also links to further reading and where appropriate, data and evidence to support the responses.

Why is it necessary to be inclusive and have representation?

At a time when the UK ranks 57th in the world in terms of women’s representation, men outnumber women 4 to 1 in parliament, Black, Asian and minority ethnic (BAME) school leadership is at around 3%, and government cuts mean that disabled and marginalised voices are even harder to hear, it’s only right that we celebrate diversity to create a more inclusive, representative and inspiring events programme in the education sector.

We live in a diverse country and we serve increasingly diverse student populations in our schools. We also live in a diverse, global world, and should be integrating a range of voices in our events, regardless of the population we serve locally.

If you are looking for high-quality and stimulating content for your event, you will need a wide range of voices. Research by McKinsey and Company shows that having diverse voices in your organisation is great for productivity, creativity and decision-making. It creates diversity of thought and action, which is a goal any education event should be seeking to work towards in order to cater for a diverse range of attendees working in a variety of contexts.

What does diversity of thought and action mean?

This means that although it may feel comfortable working with people who are like you, you will achieve more if you work with a group of people who have had different experiences from each other, especially in terms of their socio-economic background, their race, gender, education and political outlook. If we all look, sound and think the same, and have had broadly similar experiences, we may be operating under the false assumption that this is what reality looks like for everyone. We will also be in danger of recycling the same old ideas and action; perpetuating our existing biases and remaining unaware of the blind spots in our thinking and action. Please watch this animated explanation by the Royal Society.

Thinking the best person for the job happens to be a white man

“If you only play football with the same ten people, your idea about who the good footballers are, will be limited.” Amjad Ali

This is not an easy one to summarise in short, but there is a vicious cycle which can make people think that white men are the best voice of authority on many if not most matters.  We are conditioned to think that white men are the best fit when it comes to speaking authoritatively, because we are accustomed to seeing white men speaking authoritatively. This means that there will also be a larger number of white men who are authorities on a subject and are well-known, as they are the ones that have been given legitimation as voices of authority. We need to break this cycle so we don’t only draw on this narrow pool of people. This means it is crucial to look beyond those that have been used a lot at events and start to promote a more diverse range of voices, that may be unfamiliar to you. You may even need to be brave and choose someone who may be for now less famous, and yet really knows their stuff.

When is it tokenistic?

It would be tokenistic to choose someone only because they are from an ethnic minority group (or global majority, which is more accurate terminology) and/or a woman, for example. It would also be tokenistic to choose someone to talk about a subject they are not an expert on, or who is not a good public speaker, or not qualified for the job because they are Black and you need to fill a quota. This would also be counter-productive, as if they were less than convincing, the vicious cycle is further reinforced by doing this.

What does balance look like?

Balance means intentionally and purposely looking for a range of opinions, as well as a range of routes to getting to a certain opinion. It means thinking creatively about who is speaking and what they are speaking about. Because the accepted norm for authority is typically a white man, you will want to challenge that and think carefully about how to include a range of voices that are not only white men.

Balance also means what is on the programme, not just who

Thinking about balance and diversity means considering the programme contents as well as the people who speak on stage. Therefore, you may need to think carefully, do some research or ask/seekout a critical friend to help you consider how to widen your perspectives when planning the programme. For example, if your event is about curriculum design, have you included something around decolonising the curriculum? Are all your curriculum examples from a traditionally white canon? If your event is about recruitment and retention, have you included something about women, people of colour, disability, parents, flexibility, class, age, and so on?

Ensure people from diverse backgrounds are included as experts

“Diversity is being invited to the party. Inclusion is being asked to dance!” Verna Myers

Balance also means ensuring that you have diverse voices speaking about issues that they have expertise in within the education sector, and not (just) being asked to speak about their identities. This means that you will not want to annexe people into talking only about their race, gender or other marginalised aspects of their person, unless your event directly deals with these issues and/or these are their explicitly stated areas of interest, experience and expertise. A Black man or a visibly orthodox Jewish woman should be able to be seen as an expert in curriculum design or data analysis if that is their field of expertise.

Quota systems to explain why your event is all-white doesn’t work either

Ensuring people from diverse backgrounds are seen doesn’t mean that they should only be seen in areas where schools typically serve diverse student populations.

Saying that your event is taking place in an area of the country which doesn’t serve a diverse population and/or that there are no diverse teachers in that area is not acceptable. People can and do travel if necessary. Representation doesn’t mean an exact science of like for like. It is about a range of voices. It would, in fact, be sensible to be even more committed to diverse representation in an area where this isn’t seen much, as we are prone to the white man bias described above unless we actively disrupt this and provide more variety of voices and views.

How do we reach diverse people if we don’t know any?

You may find that your social, professional and social media circle doesn’t include people that are from diverse backgrounds. Aside from the fact that this should indicate to you that you need to broaden your own echo chamber of professional acquaintance, there are ways that you can get help to find speakers if you are not familiar with anyone outside of your own narrow pool.

Organisations like the teacher unions, universities, local networks of schools, The Equalities Trust, the Runnymede Trust, the BAMEed Network, WomenEd, DisabilityEd, LGBTEd can help.

The BAMEed Network has a page on its website with a list of diverse speakers on a range of topics https://www.bameednetwork.com/speakers/ for example, specifically for the purpose of making it easier for people to find who they need.

The Women’s Room has a directory that can help you find an expert to speak at an event or appear on a panel http://thewomensroom.org.uk/findanexpert

The BAMEed Network, LGBTed, and WomenEd are planning to work together to create a directory of credible leaders, speakers and experts that can be called upon – or at the very least, link to each other’s websites once these directories are up and running on LGBTed and WomenEd websites. It would be good to work with DisabilityEd on this too.

How do we ask people to take part in a way that doesn’t feel awkward?

As mentioned earlier, be clear on what you want people to talk about and make sure you know what their expertise is. If you don’t know, ask them first to tell you what their expertise is, and what they would be best speaking about. Tell them about your event and ask if they see themselves as someone who would be happy to speak at it, should there be an opportunity to do so.

A woman from an ethnic minority background who is an expert on leadership development, being asked to speak about curriculum makes her know that you want her for her colour, not her expertise. This is tokenistic and insulting.

“We’re a grassroots organisation and don’t have time to organise ourselves like this”

There is only one response to this. If you can’t do it well, don’t do it at all.  There are plenty of grassroots organisations that are run by people who work full time in other jobs and have families, studies, and other volunteer roles on top. Their commitment to doing it well is not compromised by this and there are many other grassroots organisations that will be keen to support yours to get it right. In the words of Spiderman, “with power comes great responsibility” and as a conference organiser, whether you recognise it or not, you have great power.

“We ask people to volunteer themselves so we can’t control who comes forward”

Again, taking into account the fact that your own circle of acquaintance might be skewed towards a certain demographic, this is problematic as the only way to recruit speakers. Think of other ways to reach deeper into schools and other institutions – perhaps create a poster or flyer on a document that can be shared, printed and put in staff rooms across the country. Reach out to large organisations to help you circulate these either by email or in their newsletters to their members e.g. the unions, Ambition Institute, Chartered College of Teaching, Teaching School Alliances, WomenEd, BAMEed Network, Challenge Partners, Teach First and so on. For help with this, please get in touch, or contact The BAMEed Network who will be happy to connect you and support you with your strategy on this.

Think also about where you advertise the event. Getting beyond Twitter can be tricky for some, but using Linked In, Facebook and even Instagram can be excellent quick ways to still use social media platforms, but widen the pool of people that will see your call for speakers. If you use a platform like Eventbrite, this will also ensure that people find your event.

Widen your network and start with an ‘over-subscription’ of diverse people

The most commonly-heard excuse for events that have all-male or all-white speakers is “we had a woman/person of colour on one of the panels but s/he dropped out at the last minute”

What would happen if you started building your speaker preference list and started with an ‘over-subscription’ of people from typically underrepresented groups? Try it, and see that this will help you to stay diverse throughout the planning and execution of your event.

Attracting a diverse audience is important

“You can’t be what you can’t see” (Marian Wright Edelman)

Having a diverse range of speakers on the programme may boost the number of people from marginalised groups that attend your event. However, many events in the education sector, especially those aimed at leadership, will see few people from BAME backgrounds in attendance. There can be reasons why this may occur, and there are a few things you can do to ensure that it doesn’t happen at your event.

The cost of tickets and getting away from school can be factors for some people from BAME backgrounds, especially if you consider that these will be the people who are less likely to be progressing into the higher paid and more autonomous roles that allow event attendance. You may wish to offer a travel subsidy or early bird rate for people to take advantage of should they wish to attend but find it financially difficult. There is no shame in offering a bursary for early career teachers or aspiring leaders from BAME backgrounds and/or other marginalised groups alongside your statement around commitment to diversity and inclusion. Some people feel uncomfortable about the prospect of being the only person of colour in a roomful of people that they don’t know, so group discounts or two for one offers are also useful so that a delegate can extend the invitation to a colleague they feel comfortable with.

You have responsibility if you are taking part in a conference as a speaker

If you are asked to speak at an event, to facilitate a workshop or be on a panel, you also have a responsibility to ensure broad and balanced content and representation. I will repeat that, as this may be an alien concept to many people on the speaking circuit: you too are responsible for the diversity of speakers at an event if you are invited to speak at it. Even if it’s not your event, you don’t know the organisers and you were just asked to take part, you can and should take responsibility for the diversity of voices included if you agree for your voice to be one of them.

When you are approached, you can ask “I’m interested to know a little more about your event, who else is speaking, how did you come to ask me?” There is a growing number of white men who do this and will decline to speak as a white man on an agenda full of white men. They will of course do this cordially, and will offer solutions and suggestions of other people. This can be hard to do if you would quite fancy speaking at the particular event, and if you would like to get some exposure for yourself. But this is also an active commitment to anti-sexist and anti-racist activism that is powerful and effective. Chances are also, that you will get to speak after all since your suggestions will have helped the organisers to create a better balance and your presence isn’t going to be part of an identical line up now.

Leading think tanks like IPPR and some universities, like LSE, have committed to no longer holding or supporting events that feature all-white or all-male panels.

What if we can’t afford to pay people?
“I asked a Black woman and they asked for payment, when other speakers are doing it for free” is something we have heard.

There is a complex system of privilege in place in society which means that in some cases, a senior, white, man, may be able to generously give their time to speak at your event for free. Many women and people of colour may find themselves less able to give of their professional expertise free, without personal financial sacrifice, and in some cases, that includes having to pay not only for travel, but also fees to carers for dependants while they travel to and take part in your event. In many cases, a man may not be expected to take on these roles and will be freer to use their time as they wish. They are also more likely to be on a higher pay scale, as white men tend to reach leadership positions with greater ease and more frequently, which affords them the luxury of giving their time for free. You only have to look at the data on gender and race pay gaps to understand why this is fact.

Grassroots conferences and how to pay your speakers’ travel costs

There are ways to ensure that you can at least pay travel costs for your speakers.

1. The first way is to charge attendees a minimal fee for attendance and explain that this covers speakers and refreshments. There is a direct correlation between attendance numbers and charging, which is good for your event as well. When people pay, they show up. And if they pay and don’t show up, they have at least helped cover the costs of your event and the travel costs of your speakers so it is win-win – see above section ‘Attracting a diverse audience is important’ for suggestions on scaled costs to allow for a diverse range of attendees
2. Ask for donations from local or national organisations – consider your local university, the TES, or a local business that would like to see their branding on your event page acknowledging their support
3. Have some professional exhibition stands and ask for a fee from them. If you get 5 stands all paying £300 to have a few minutes with your attendees that visit them, that can cover travel costs for a good number of speakers. This doesn’t have to bring down the tone of your event – quite the opposite, a useful interaction with an organisation that can help your attendees is an added bonus to attending the event. If you need help getting a list of potential exhibitors, please email penny.rabiger@gmail.com or consider using Innovate my School to deliver a speed dating session at your event, that they will usually organise themselves and which will fund your event nicely
4. Crowd-funding is an option. Explain what you want to achieve and why you want to repay your speakers for their time. You never know, you might get more than you need to put on a fabulous event

Committing beyond cosmetics
Gold standard event management includes the way that you treat your speakers, including how you brief them for their part in the event. How you prepare your speakers, panel members and workshop facilitators so there is a level playing field of experience on the day is extremely important. You should try to let them know what to expect in as much detail as you can, as well as who will be there, with a view to breaking down class and culture barriers. There is nothing worse than showing up, not knowing that there is a dress code, or that lunch is not included and you have no cash with you and so on. You can cover this by issuing a one page outline of what to expect specifically for speakers and panel members.

A word on panels

A good panel session will be dynamic, may have people chosen for their deliberately opposing views, and may have some controversial or even provocative elements. However, be very careful about setting people up for humiliation, or failure, or pitting people against each other in a way that is unfair. Ensure that panel members know what is going to be discussed, who the other panel members are, and who the chair will be. And again, make sure all participants are briefed well, and have an opportunity to accept or decline your invitation in good time.  Although it may lead to lively debate and good entertainment for your audience, you need to avoid a discussion which compounds stereotypes, marginalises already marginalised people and so on. As above, don’t ever invite someone from a marginalised group to represent that group unless that is what they want to do, but do include a diverse range of voices who are experts in their field. You can read more about one panellist’s experience here

Event organisation: self evaluation

Further reading & resources

McKinsey & Company: Diversity Matters

The BAMEed Network learning page is here

The BAMEed Network speakers page is here

The Women’s Room directory is here

Harvard Business Review: Putting an End to Conferences Dominated by White Men

The Royal Society: Understanding Unconscious Bias

Robin Diangelo writes and speaks about white fragility and racism:

Understanding the difference between being a racist and taking part in systemic racism here

Deconstructing white fragility here

What about doing a hackathon instead of an INSET?

I noticed someone on Twitter asking recently for recommendations for speakers for INSET days. There are some great speakers out there and some brilliant examples of good quality and impactful CPD that schools use their INSET days for. However, too often, people feel either drained from passive listening or massively inspired but unable to really do anything life changing or practical with what they have heard.

This made me remember the times I have been involved in hackathons as a brilliant way to energise, harmonise and galvanise a staff team into being trusted to identify, name and sort some innovative solutions that can have an immediate, positive and lasting impact on the school.

So what the heck is a “hackathon”?

You might have heard of these from tales of start-ups and tech companies as time set aside for engineers and innovators to build something new by the end of the day. Legend has it that during a Facebook hackathon, the ‘Like’ button was conceived by a couple of lowly employees. Can you even remember what Facebook was, without being able to ‘Like’ things?

A hackathon is an event usually over two days where different people get together to work collaboratively on a project or an idea. It is creative and experimental. People develop projects without any constraints except time and their collective skill. It’s fun, satisfyingly solutions-oriented and valuable learning rolled into one.

Why should we even care about hackathons?

Most of the answers in organisations like schools, can actually be found within the four walls of the school and the people working there but only if there is enough time and trust given to people. A hackathon is a great way to give a 48 hour push within clear and safe boundaries for some brilliant thinking and a bit of real action.

Hackathons afford your team members time to focus on things they might otherwise never get to. It also gives them license to work on projects or ideas that don’t even seem to need to get done. Think pet projects, pet peeves and issues that would help your organisation move forward, but that there hasn’t been time to develop. Think marginal gains and small blockers, once removed, allowing the good stuff to flow forth. Imagine that small boy with his finger in the dike and what might have happened if he had removed it….

Hackathons are a great opportunity for staff members who don’t usually get to work together to get to know each other’s professional strengths and interests better. People are encouraged to work in pairs or teams if they think multiple skills sets will help their projects along.

Hackathons encourage creative thinking, something that can be considered important for your organisation, but that doesn’t really see the light of day in the usual grind of routine.

How do you run one as an INSET?

It’s pretty easy to run one as long as you are really clear on the aim, framework, expectations and structure of the two days. Make sure that people have understood well in advance and have the time blocked out in their diaries.

It’s good to prompt people with the parameters when you block out the time. In general, projects don’t have to be connected to their subjects, or be necessary for the team’s day-to-day operational activity, but they should probably relate to the school’s ethos, values and mission in some way. Whatever they choose to do, it needs to be feasibly completed in one to two days (however long your hackathon is). It’s best to think about a problem they want to solve or a skill they want to sharpen or develop. It is also good to think about how they might work with others and think creatively about who those others might be. Between the time you have announced that you are going to do a hack day and the start date itself, people should be finding time to discuss ideas and even potentially settle on a project and a group structure for each.

Before you start, each team member could have found themselves a manageable and exciting project and a group of people to work with (or at least one other person). There could be a list up in the staff room of the projects and who is part of each.

To make it easier, you may wish to allocate a theme to the hack day. For example you could be really specific with ‘Using tech for good’ or broader with ‘Connect, Collaborate, Create’.

What sort of things would a staff team do as their projects?

The ideas are many, and can be as simple and seemingly uninspiring as tidying the science cupboard and re-labelling the treasure found there in such a way that it gets used effectively across the school year and against objectives identified in the curriculum. Ideas I have seen have also been connected to curriculum design but have involved a cross curricular team nailing an exciting programme of study that interweaves everyone’s disciplines. More ideas can be around solving irritating and pervasive problems that might manifest themselves in bureaucratic pen-pushing or workload issues. Don’t automatically dismiss what seem like run of the mill tasks as projects – I have seen people roll up their sleeves and reorganise the staff room or an induction schedule for new staff, and in so doing they have set out a new statement of collaboration clearly linked to the organisation’s culture and values through doing so.  Nice ideas have also been about sharing knowledge, such as setting up a study group with a curriculum and menu of guest speakers across the year, and creating a podcast and blogsite to support this.

A common starting place can be “what hacks me off about the way we do things?” and taking a solutions-focussed approach to finding a way forward. I guess they aren’t called hackathons for nothing after all!

Keeping it fun

Sometimes a change of scene, somewhere beautiful, even outdoors in the wild, can be a great way to make sure there is no science cupboard cleaning or hiding in familiar spaces and with the usual clique.

Everyone will be working hard and you might want to incentivise them by making sure there’s music blaring, food organised and plenty of hydration options. One of the ones I did, we also organised a little sub team who was in charge of making sure there was healthy and fun food available for lunch and snacking.

I have been involved in two hackathons when I worked at The Key for School Leaders, and each time we brought a relevant and inspirational speaker to open the day and to set the tone. Someone who spoke for 20 minutes about their organisation and how they draw out creativity and innovation from their people.

Have an itinerary

Hackathons need structure. Things to think about are group dynamics, energy levels, food and travel times. Leave plenty of contingency in the schedule and make sure people are aware that they don’t have to take part in everything if they don’t want to.

You might be able to do an overnight residential, or staff may prefer working across two days with people being local enough to the venue to go home in the middle. Either way, consider building in a social and fun afternoon/evening activity.

The first part of day one should be given to brainstorming ideas and getting to know the people in the team, setting ground rules, expectations and discussing fears, hopes, non-negotiables, favoured ways of working and so on.

Have a clear sense of closure

The hackathon should always end with groups presenting their projects back to the whole team in an upbeat, creative and interactive way. No death by PowerPoint should be going on here! Every project should be completed within the 48 hour period, and should be ideally ready to implement as soon as you get back to school.

In some cases, people present their projects as ideas and the others in the group critique or even do a Dragon’s Den type appraisal on whether they think it is going to work, whether they want to invest time in it and so on. You will need to decide carefully whether these more competitive ideas will make or break the team dynamic, add or detract from the energy that has been built up over the course of the hackathons.

 Okay, but I need some help!

If you are interested in running a hackathon but are unsure where to begin, I am happy to help. Just get in touch, and maybe I can support you to organise your thoughts and move to a place where you feel the right ownership and excitement about it to be able to pull it off in your own school. Just drop me a line.

The Association of Education Partnerships inaugural conference

As someone who has spent the last decade working with school leaders, including working closely with Local Authorities, Multi Academy Trusts, and the more recently invented partnerships for school improvement, the inaugural Association of Education Parterships (AEPA) event was like a weird edu-geek version of ‘who would you invite to your dream dinner party?’  It seemed that practically everyone who was anyone in the ‘collaborative working’ landscape was there. The general ambiance of the morning as people arrived, was of bristling collective excitement, curiosity, and an urge to get stuck in to share and learn together – so different from the tangible edge of competition and rivalry often experienced at other events where groups such as LAs, TSAs and MATs will come together.

The glue that is essential to place-centred thinking

The day consisted of a good balance of presentations with time to discuss in smaller groups, share and suggest. To kick off, former education secretary Estelle Morris, whose inimitable combination of passion and commitment has kept her at the centre of all things education, reminded us of the importance of place when thinking about how the education sector should be organised. She likened education partnerships to “the glue that helps schools serve collectively the needs of the children in their area rather than just compete on market principles”. That glue is often stretched to its limits with the introduction of MATs and TSAs, which can still be isolated, or can be operating across so wide an area as to not have much understanding of the localities in which they operate. Baroness Morris didn’t compromise her challenge to us in the room, when she insisted that although we have a collective responsibility to every child in our locality no matter the structures within which we work, our education system apparently doesn’t allow for this to happen effectively. Her impassioned voice spoke to a captivated room,  “locality matters, geography matters. Yet we are building a school system that has no recognition of locality”.

Next up was Christine Gilbert, who also has decades-long sector experience ranging from headteacher to head of Ofsted, and more recently has been using her expertise and the obvious fire in her belly to help numerous local area partnerships get off the ground. Building on the theme of place, she commented that “education is the single best regeneration strategy for any locality or community”. Ask any estate agent, and I am sure they will agree. If you want to buy a cheap property anywhere in the country, start by finding out where the schools in Special Measures are.

Going beyond the land of nice

The core work for education partnerships, according to Gilbert is to make connections, gather intelligence, and to provide support and challenge,  successfully “going beyond the land of nice”. Most importantly, their role should be to provide brokerage using local practitioners as well as setting in motion mechanisms to monitor, evaluate and evidence progress. We have many ways in which schools are scrutinised and monitored as individual institutions (and these are increasing with Ofsted, MAT inspections and Regional Schools’ Commissioner scrutiny), but any form of follow-on brokerage of support is often non-existent or weak at best. Also worth noting is that we don’t yet have a mechanism for measuring the effectiveness and impact of education partnerships like the ones that have been springing up across the country since the coalition government introduced a barrage of reforms from Early Years to HE, creating the most fragmented system we have ever had – and with this, the concept of a school-led system with no blueprint.

Christine Gilbert’s extensive experience and unfaltering belief in the power of moral purpose tells her that partnerships should be able to make an impact without distraction. They need collective moral purpose, a vision for the locality and need to shift the accountability mindset so that it is no longer top down, but instead comprised of lateral partnerships which can be recognised and evaluated. She took us through four models of school improvement partnerships, noting how the world has changed since she was a teacher in the days pre-Ofsted and league tables.

It ain’t what you do, it’s the way that you do it

One of the consistent themes for the day, was that each partnership and locality needs to find the model that works for them. In doing this, they also need to ensure that they focus on solvable problems. So it was useful to see some models set out clearly in brief later in the session. There does need to be a balance between working it out as you go along, the danger of re-inventing the wheel and being able to learn from each other. Allowing time for the process is vital when designing local partnership working. But the double-edged sword for these organisations can also be the temptation to waste valuable time getting their ducks in a row. Worse still, there might be a tendency to get bogged down by deciding on structures before really considering what the problem is that they are trying to solve and understanding where there might be examples of practice and success that could be adapted and drawn upon. In terms of the lifetime of a child in the school system, just considering the time it takes to go from concept to a mature school-led partnership which is delivering measurable impact, already makes my hair stand on end.

There was certainly a huge appetite arising from discussion during the day for a mechanism to share what works in a coherent yet rapid way. There have been reports from ADCS and the Isos Partnership outlining what works in terms of local partnerships, but many people expressed a desire to get beyond models of partnership that are thrust upon us, or that involve the often quoted feeling that “partnership working is the temporary suspension of mutual loathing in pursuit of funding”.

Part of this desire for sharing might involve an intelligent way to explore and capture impact. Our education system relies heavily on highly problematic snapshot-in-time data such as exam results or Ofsted inspection reports, which can have a sinister side-effect of driving behaviours to get results. There have been stark realisations about the indicators we use to judge a school, such as schools which are doing well in terms of results, but that are not financially viable as institutions, and suddenly finding themselves in dire straits.

Creating a sense of membership

From my perhaps unique perspective as someone involved in creating a sense of membership for organisations I have worked with, one thing that many partnership organisations fail at are the more commercial and therefore assumed “not us” aspects of successful partnership working. By this I mean creating a business model that recognises the organisation as financially sustainable i.e. charging its members means thereby being transparent on how it intends to be accountable to its members. This also includes ensuring that your key central team members aren’t only ex-headteachers and educationalists, but also people who have proven expertise in marketing, creating a sense of membership, communicating complex messages simply and so on. Even after you have been through a forensic process of setting up your organisational structures, identifying your stakeholders and articulating what the problems are that you seek to solve, if you can’t get your message across in a timely and concise manner, none of this will matter. I would even go so far as to suggest that a successful partnership team would include those that understand enough organisational psychology to help you gauge who your early adopters, next wave joiners and eternal island-dwellers will be so you don’t lose valuable energy in brow-beating resentment wondering why you can’t get everyone on board with your brilliant new partnership idea. If you get all of this right, you will create a partnership which is based on mutual moral purpose, is not based on the usual deficit model of scrutiny and finger-pointing, and that will encourage self-referrals from schools looking to actively seek valuable support.

Dreaming big, but true to my own Virgo nature and thinking practically, it seemed that people in the room were looking for two tangible developments from AEPA. One would be a repository of resources to help partnerships in their various stages from conception to delivery, ranging from case studies of what works to examples of partner organisations or suites of services that might be valuable to schools. Another was the idea of a peer-review between partnerships that is formally structured and potentially even managed logistically by AEPA – and which could help colleagues to learn from, challenge and support each other in their endeavours. Having been at The Key from its journey from start up to grown up and seeing such a valuable resource change the way schools learn and grow from each other, makes me believe that this is not only a good idea, but also entirely possible to create. Secondly, my more recent experience at Challenge Partners tells me that robust peer review, that is equal measure challenge and support, and that is done with and not done to, is an essential ingredient to a genuinely school-led system. If there’s a way to make these two practical tools get going sooner, rather than later, the AEPA could quickly jettison itself from a place to get together periodically, to a game-changer in the business of local partnership working.

For more information and to get involved, go to https://www.aepa.org.uk/ 

 

BAMEed Network Conference 2018: Habits of Highly Effective People

When we were setting the agenda and theme for this year’s BAMEed Network annual conference, I have to admit that the idea of a theme of the habits of highly effective people felt like it could stray into contentious territory.  I don’t buy into the ideology that promotes a view that hard work breaks all barriers if you just put your mind to it. I do believe that our world is inherently racist, our institutions are structurally racist and that many white people, when faced with challenge on this are prone to being fragile and defensive, often crying out the case for colour-blindness instead of taking responsibility and committing themselves to join the call to be agents of change. We will need to all work extremely hard as a society to make meaningful changes for people of colour, Gypsy, Traveller and Roma people, the working classes, women, people with disabilities, LGBT people and the many marginalised people in general. We will need to understand that these changes need to take place, not out of pity or do-goodery which creates further ‘othering’ people of colour. Change needs to happen for the good of us all.

One of the strong themes of the day was to explore the reasons why diversity and anti-racist practice, in all its forms, is good for everyone. After all, diversity is actually good for business. In our increasingly materialistic and managerialist world, employers in all sectors and business people alike should be aware of the impact of ignoring the issues. It might seem cynical to overlook real human experience in favour of putting the business case for equality, but it might also be a good way to make people start to engage with the issues. Where you can’t first change people’s attitudes, perhaps you can change their actions.

A healthy workforce is a happy workforce

Mental health and wellbeing is a good place to start.  The evidence is there, cumulative exposure to racial discrimination has incremental negative long-term effects on the mental health of ethnic minority people in our country. Studies that examine exposure to racial discrimination at one point in time may underestimate the contribution of racism to poor health.

I think what is hard for people to understand is that when we refer to racial discrimination it is not confined to outrageous and obvious racist abuse, it is confined to these small acts, daily reminders, constant and seemingly subtle markers of territory which white people are prone to do.  White people too are victims of constant, deep and consistent conditioning that we will need to work hard to free ourselves from.

A person who is consistently made to feel that they do not belong, that they are not fully British, or they are Brit(ish) as Afua Hirsch so powerfully explains in her recent book of the same title, is exhausting. The impact on health, both mental and physical, is tangible and has been researched, written, documented and spoken about extensively. The incidents of micro-aggressions and denying people of colour an equal place in shared spaces is imperceptible to most white people’s consciousness. As a Jew, I know these micro-aggressions all too well but as a secular, white Jew, I can choose to expose my ‘otherness’ and don’t wear it as obviously as many marginalised people do.

The ‘innocent act’ of taking an interest in someone’s heritage is a prime example and in many accounts I have heard, it involves this simple but powerful way to show someone their right to be fully British is under question:

Q: “Where are you from?”
A: “London/Birmingham/Dorset/[insert any part of the UK]”
Q: “Yes, but where are you from? Where is your family from originally?”

Diverse teams are 35% more productive

Diversity in the workplace doesn’t mean having a bingo card full-house of ‘minorities’ or marginalised groups. What it does mean is diversity of thought. If you have a diverse group of people they will differ in the way they approach situations, think things through, perceive challenges, view the issues, come to solutions, work together, articulate themselves, network and collaborate. This leads to higher rates of productivity in all sectors and of course profitability in the private sector, according to a recent McKinsey study. You can’t have diversity of thought if everyone in your organisation has the more or less the same background and experience.

The best way to ensure diversity is to change recruitment practices. Too many employers say that they struggle to recruit a diverse workforce because the diverse candidates just don’t apply. Anyone who attended his workshop or has spoken to him, will know that Roger Kline’s work with the NHS is a fascinating insight into how simple changes in practice make a huge difference. The interesting fact is that while you can’t oblige people to believe this is the right thing to do morally, simple target-setting can certainly be a huge motivator for people to reach the levels of diversity, and therefore productivity, that workplaces should strive to achieve. It’s a two-pronged attack of targets and educating managers that works best of course. It’s not enough to believe, you need the tools and sometimes the carrot and stick approach to make change happen.

But Roger’s work shows that it doesn’t just stop with getting the team in. It also extends to treating people well.  His research shows that it is 1.56 times more likely that BAME staff will enter the formal disciplinary process than white colleagues, while in London it is twice as likely. We see this also with punishment and exclusion of our students in schools. We should learn from Kline and colleagues on what works and what doesn’t in promoting equality for our staff members and our children.

Change always begins with me

There is a place though to consider what measures each of us can take to promote change, point out inequality where it is taking place and to position ourselves as best as we can to mitigate the effects of structural and inherent racism in our society.

For me as a white person, I know that I have a moral responsibility to keep reading, learning, listening and educating myself so that I can open doors, send the elevator back down, and share my privilege where I can. As Peggy McIntosh so rightly points out, white people have a ‘knapsack of privileges’ which we are encouraged to not even recognise or see as inherent to the experience of ‘whiteness’ and white privilege. She says, “As a white person, I realised I had been taught about racism as something that puts others at a disadvantage, but had been taught not to see one of its corollary aspects, white privilege, which puts me at an advantage…I have come to see white privilege as an invisible package of unearned assets that I can count on cashing in each day, but about which I was ‘meant’ to remain oblivious”. I was pleased that this year, our conference included more white delegates than ever. We are yet to be blessed with ‘the great white male’ among their number. Next year, our conference will be in Brighton on 15^th June and I hope that we can do better on this front.

My fears of even a hint of victim-blaming or ‘just try harder’ message coming across in our choice of theme transpired to be unfounded of course. One workshop I attended, further helped me reconcile my original worry.  Issy Dhan’s session explored how we can make our work and achievements more visible in the workplace. He was sensitive to the fact that culturally, especially those not socialised and conditioned in the way our white, British, male colleagues may have been, can find the whole concept of potential immodesty, extroversion and trumpet-blowing hard to stomach. However, some simple processes and actions can go a long way to helping make ourselves more visible as credible people in the workplace and the knock-on effect can be to raise the profile of our perceived minority group, whether we like it or not.

One great and relevant piece of advice came from one of the participants in this particular workshop. She said that where your workplace still isn’t convinced of your strength and worth, consider making your impact outside of the workplace. Get involved in things you can lead, organise, be active in. Show your professional abilities and leadership qualities. Blogging, writing for professional publications and getting involved in movements like the BAMEed Network are prime examples. We’d be delighted to see your blog on the event and to hear what impact it had on you. We are looking for more regional leads who can ensure that across the country we are making change happen. Just get in touch, we’re waiting to hear from you.

Why be a governor?

This Saturday, the inimitable Raj Unsworth and I ran a session on thinking like a governor at the BAMEed Network conference in London. The session was aimed at anyone thinking about school governance, but in addition, was aimed at anyone thinking about BAME representation on school governing boards.

It is true of many governing bodies that they are made up of the usual ‘pale, male and stale’ volunteers. We shouldn’t overlook the great contribution governing bodies can make, whatever their make-up. However, to better reflect diversity in general or the school community and/or that of our country as a whole, if you are from a black, Asian or minority ethnic (BAME) background, this is your chance to help change this just by taking your rightful place around the table. Of course, you should not be expected to represent and speak for all BAME people, so watch out for this. If you aren’t BAME and have an awareness of and a commitment to addressing any of the issues that affect BAME students, staff and community members, I can’t urge you enough to be vocal, challenging and insistent about this as a governor. This is an excellent way to recognise and unabashedly use your white privilege for the common good. If you feel you don’t know much about the issues, but would like to know more, just do some Googling and start getting yourself educated! Following the @BAMEedNetwork might be a good place to start.

Raj, with her rich experience of over 20 years can give the low-down on the intricacies of being a governor at an academy or a multi-academy trust and this is probably worth setting out in a separate piece rather than trying to cram it all in here. This piece will cover school governance in general and what you might like to consider if you are exploring whether you should become a governor.

If you already work in education, you might think that volunteering as a school governor might be counter-intuitive and that if you are going to volunteer it should be time spent elsewhere. However, there are many benefits to you becoming a governor.

Firstly, for your own professional development, school governance, in any phase or type of school or academy is a fascinating opportunity to come out of your comfort zone, up your game as a professional and to see things from a different angle.  You will see that there is more than one way to skin a cat, whether you choose to volunteer in a school like your own, or one that is wildly different.

You can see what your own school looks like from a strategic perspective, or see another school that is similar, or indeed completely different from your own place of work. Whether you are a governor in your place of work or in a different school, you can gain the opportunity to set the strategic direction of the school, shape the school development plan and see how these play out in practice.

You can get a chance to take on leadership roles in manageable chunks, for example by chairing one of the committees and practising ensuring that the aims, progress and outcomes of the committee are addressed well.

Let’s look more closely about the pros and cons of being a governor at your own school or in another school.

Being a staff governor at your own school: pros and cons

Being a staff governor at your own school is one of two particularly challenging roles on the governing body. The other is that of parent governor and I will cover that later on. It is a challenge because you have to keep front of mind at all times that you are a representative from the staff but you are not a representative of the staff. You are not a union rep, you are not there to champion the grumbles and needs of the staff body, and nor are you there to report back to the rest of the staff about what came to pass in the meetings. All minutes are freely available, so any staff member that is interested, can read these after each meeting.

Many staff members may feel quite intimidated by being a staff governor at their own school for the simple reason that you are exposed to situations where you may disagree with your boss, the headteacher, and you will need to speak out if you do. A huge part of effective governance is knowing how to challenge and question things with the aim of ensuring real rigour in decision-making, and to support the school to do the right things for the right reasons.

Finally, being a staff governor means you have a strange insider-outsider status which means that at some points during meetings, committees and decision-making, you might actually be asked to leave the room as there will be a conflict of interest or a certain level of confidentiality that needs protecting. If your school’s governing body is not very effective, you may also find it demoralising to see in more detail some of the school’s weaknesses and struggles to address these well at a strategic level beyond the day to day operational activities you know more closely.

One of the pros is simply the flipside of the issue raised above: a different relationship with the headteacher. If you are looking for an opportunity to show your leadership skills and demonstrate your disciplined integrity in this tricky role, this is your chance. If you have respect for your headteacher and they are able to model how the relationship with the governing body works, this can be really good training for a time when you might be a headteacher yourself.  And if you wanted to see how a school development plan is put together and monitored throughout the year, you will have a unique perspective of both the strategic and the operational machinations that go into setting and executing the school development plan’s aims.

Being a parent governor at your child’s school: pros and cons

If you don’t have children, skip on to the next section! As mentioned above, this is a difficult one to pull off without either using your child’s experience as your only frame of reference, or being so hell bent on not doing that, that you end up not being able to find a way to address issues your child is facing at school for fear of being seen as pulling rank as a governor. Being a parent governor means trying to hold in mind all children at the school, and trying to banish from your mind your own child, their friends and specific little faces that are familiar to you. Being a representative from the parent body, but not a representative of the parents is one that the whole school community invariably struggles with. Your child’s friends’ parents will say things to you as a governor, expecting you to “sort it out”. Teachers who don’t understand the nuanced position of a parent governor can be just downright weird with you. There can even be repercussions on your children if you are seen to be too challenging or your children can be favoured if you do a good job for the school in your parent governor role. I found being a parent governor excruciatingly difficult myself and am in a much happier place being a governor at a school with which I have no personal history or affiliation.

The big advantage of being a parent governor is that you are already embedded in the school culture and it is easy to see how the values, the aims of the school development plan, policies and decisions play out in practice. You are immersed in information that helps you, such as letters home, parents evenings, how the school feels and responds to key events, behaviour issues, even snow days. You know the teachers, the parents on the school gates, and the way the school works. This is all something that is really hard to get a feel for if you don’t make time to explore all of this.

One double-edge sword of being a governor at your child’s school is related to The Guilt. You know The Guilt. It’s that feeling we all have as working parents, especially as teachers who are parents, that we are not there enough for our children, and often spend more time celebrating other people’s children’s magical moments and milestones more than we do with our own. Well, being a parent governor can either exacerbate this feeling or can in fact alleviate it. Ideally, your workplace will give you time and flexibility to be a governor because it is such great CPD. Where better to spend that time than at the school where your child learns? You can get even more of a feel for it, you can feel you are helping to make it even better for your own and all the children there, and you can get another perspective on what is behind some of the rhythms, routines and culture of the school.

Being a local authority or community governor: pros and cons

Whether a school is a local authority school or an academy, it needs to be the focal point of the community. Being a governor from the local community is a way to support this, and also a way to declare your commitment to your own community.

A lot of multi academy trusts will have some success at attracting ‘career governors’, local business people keen to bolster their CVs, and cash in their Corporate Social Responsibility (CSR) hours by supporting a school. Their skills and experience are useful indeed to schools, but someone with up-to-date education experience can be much appreciated as well.  Being a trustee of an academy can give you valuable exposure to the charity sector and it operates differently to a maintained school governing body. It’s worth reading up on the roles and responsibilities of being a trustee or governor at an academy or a multi academy trust as these are different from those of maintained schools, which people often don’t realise until things get difficult.

As mentioned above, having no link to your own workplace or children’s school can be a very positive thing. And if you are thinking about being altruistic and not being suspected of having any ulterior motives or interests, this is one way to make that really clear!

As a teacher, you can think about what you want to gain from your governor experience and direct your choice of school accordingly. You might want to choose a school that is similar to the one you work in, so you can get a different view on some of the challenges and how they are addressed. You might want to broaden your frame of reference and deliberately choose a school which is a different phase, intake, demographic, size. If you work in a secondary school, being a governor at a primary feeder school can be really informative and worthwhile. If you care about SEND children, you might want to choose to work in a special school to understand some of the issues and successes there. Or perhaps a Pupil Referral Unit or Alternative Provision setting could be stimulating and useful. You might want to choose a school that is in difficulty rather than an outstanding school, so you can really commit yourself to making an impact. You will certainly get feedback on this if the school undergoes any kind of Ofsted monitoring or inspection. Similarly, if your school is struggling, it could be useful to see what it looks like from a different viewpoint (although there’s no guarantee that the governance is outstanding, especially if the school hasn’t been inspected for a while)

Wherever you land, as a governor at a school where you have no prior connection, you can happily get stuck into seeing the world from the other side of the table. You will be exposed to HR, finance, strategic planning and examples of practice – good and bad – that are great for you to learn from and for your professional development. You might even find yourself chairing a committee that hones your skills in a particular area of the school’s development. You could even find yourself part of the recruitment panel for a new headteacher or, less uplifting but equally eye opening, a serious HR issue. You could be there when an Ofsted inspection happens. If you ever want to step up to headship, what a great experience to see these processes from the other side of the table first. You will also be exposed to governor colleagues from the world of business, local councillors, and more, who could be handy to know and could differ from your usual social and professional group. All good social capital to help you on your way professionally.

How do you build your confidence when you are starting out?

Don’t assume that because you work in education and perhaps ‘know how to do meetings’, you know it all. I would recommend that you go to your local authority governor induction, specific training sessions and any termly governors briefings meetings. They are usually very good – and even if they are awful, they are so eye opening and anthropologically enlightening! I have been to some briefings that felt like I was in a Mike Leigh film just by virtue of the range of people there and their behaviour. Others have left me so impressed with how the local authority is addressing issues that affect the local community and doing heroic efforts to do what is best for those in their care.

Make sure the school gives you a thorough induction too. Again, even if you are a staff governor or a parent governor, a good school induction will give you the information you need and will set the scene for the modus operandi you need to adhere to. A good Chair of Governors will do this themselves and might also match you with a more experienced governor as a buddy for a time.

Join Twitter or Facebook school governor groups.  Read online, especially when you get the papers for the upcoming meeting. Go through the agenda and papers carefully and note any questions or thoughts you have. Have a look online at the National Governance Association resources or on The Key for School Governors or The School Bus website. Ask your school if they have a subscription to any of these, and if they don’t, do a free trial in the first instance.  Don’t be afraid to ask the school to invest in subscription if you think it is worthwhile. I am of course biased, but I can’t really imagine not having access to The Key.

How do you become a governor?

There are several ways to become a governor. If you want to be parent governor, this needs to be by election. Ask the headteacher or Chair of Governors when the next vacancy is coming up and express your interest in standing for election. If you are not choosing the parent or staff governor route, I would recommend doing some research into your local schools and doing your own process of exploring the pros and cons to help you decide whether you become a staff, parent or community governor. My favoured method, once you have decided, is to send an email to the school you would like to volunteer at, with your CV and a cover letter of why you are interested in becoming a governor at the school. Follow up with a call if they don’t come back to you.  A good governing body will interview you and will want to find out more, although many have a ‘bums on seats’ approach and will be so flattered and amazed that they will snap you up, no questions asked! Once you are a governor and have found your confidence, if that was the case when you started, you can always take it on to sort out how governors are recruited, the type of skills auditing that happens and ensure that the selection and training of governors is tip top.

There are also organisations that have a specific mission to recruit and sometimes train governors. The School Governors One-Stop Shop (SGOSS) and Inspiring Governance both have match-making services. You can also contact your local authority Governor Services department and offer yourself up there.

I’d be delighted to hear any further comments you might have that might be useful to others, or if you spot things that I might have missed or misrepresented here. Just add them into the comments section, or drop me a line and I will incorporate them if I can. If you do decide to become a governor, let me know. And if you need any support and I can help at all, similarly, get in touch!

Good luck!

Don’t treat marketing and PR as an occasional necessary evil, be wicked at it from the get-go

 

Source: Simon Hepburn 

It was the level of marketing and PR that surrounds secondary school choices that got me interested in this area in general with regards schools. It might sound entirely bonkers to admit that a school with a seemingly poor reputation caught my attention and ended up being the one my children attend today. Doing what every parent does when they don’t know better, I asked other parents about schools in the area. One school nobody seemed to mention, but that was a stone’s throw from my home, always got the same response when I asked about it. People seemed to think it was a bit rubbish – but when pressed, no-one could say why and not one of the people who had an opinion on the school had visited it, knew anyone who went there or had even read anything about it. Me being me, I had to investigate. Since then, the school has invested time and energetic enthusiasm into their PR and marketing, and its reputation is starting to match that of the actual magic that happens every day at the school. I tell people, get your oldest in now, because all too soon, it’s going to be oversubscribed. Turns out the other local school that parents told me they just “knew” was amazing and a first choice, and whose headteacher blogs about incessantly, is about to take a reputational nose-dive since the latest Ofsted visit, as the hype might not live up to the reality.

When we talk about PR and marketing with regards schools, there seems to be a level of distrust and even disgust from many, as if this is solely the realm of the private sector, the commercial and the corporate. However, savvy schools are realising that this area is absolutely vital not only if you want to keep pupil intake high, but also if you want to have some control over the story that is being told about your school. Providing you can back up your claims with substance and it’s not all puff, when times are good, your reputation will be good – people will want to come to the school, existing students and their parents, and staff members will be well-informed about all the great things that are happening, and they will feel proud and justified by their choice to be part of the school community. When things go wrong, the proverbial dog mess hits the whirring blades of the media circus fan, this good stuff you’ve been consistently broadcasting could just be what people remember despite anyone’s best efforts to pervert the course of justice.

Good marketing covers several bases that shouldn’t be ignored, especially in the complex and challenging education landscape today. Here are some of them:

1. Your school can be seen as the first choice school if you articulate and market what your unique selling points are and keep making sure these are firmly grounded in the experience of the school community
2. In a landscape of increased competition, and where the new shiny ideas such as academies, free schools and now grammar schools catch parents’ eyes, building networks and partnerships with others across the sector and with local business that benefit students and staff alike, can make your school stand out too
3. Promoting good news stories regularly and consistently can stand you in good stead when things do go wrong or the going gets tough. Ongoing reputation management leads to robust damage limitation
4. Good reputation with the local community and across the sector can lead to excellent partnerships, some of which can support alternative revenue streams, which in turn can help the school when flat cash is at a premium. Future partnerships can also create future opportunities for your students in universities, local business and beyond
5. A school that is clearly a great place to work and to study will draw not only parents to send their children there, but will also be attractive to teachers. If you can articulate and broadcast widely the culture, ethos, CPD opportunities, and the high-quality education to be gained there, you can recruit and retain staff as well as families wanting to send their children to the school

The importance of marketing and PR really shouldn’t be overlooked. Traditional marketing for schools has been all about profile-raising for the purpose of successful recruitment and retention of both students and staff. Marketing is about improving and maximising brand opportunities. Taking this a step further and savvy marketing can mean future-proofing your school as mentioned above, and ensuring that your school is a first choice school for the surrounding area. The ninja marketers will also be mitigating some of the pressures in these financially straitened times, and will be using marketing for resources and income-generation through building meaningful networks and partnerships that benefit the school for years to come.

Links and resources for further reading:

If you are interested in learning more, Simon Hepburn from Marketing for Schools has many resources and opinion pieces from his many years’ experience on his website here

There is a good overview written by Simon called, How does your school stand out from the crowd, in SMT Magazine here. This sets out the cycle of marketing and PR  shown above that schools should embark on and helps you think about who in your school should be building the skills and expertise and making time for such a role.

Janet Murray gives useful advice on ‘How to link up with journalists on social media without feeling like a crazy stalker’ here. Her website contains all sorts of other useful links, articles and blog posts.

The Key for school leaders and NASBM (National Association of School Business Managers) have produced these useful slides called Why marketing matters to schools and their School Business Manager Toolkit also has some information on marketing your school successfully.

 

Principles of effective networking

Photo Credit https://www.challengepartners.org/

Networking is about face to face meetings as well as online activity through Twitter, LinkedIn or other social networking tools. Here are some basic tips for online networking that can help you build your network and ensure that you are a trusted, reliable and desirable person to know online.  Skip to the end section if you would just like some tips on face to face networking.

Be genuine 

Make sure your “about” or “bio” page on Linked In, Twitter etc. effectively and genuinely communicate who you are. Have a photo of yourself that is genuinely you – resist the urge to put your best wedding photo or a younger, sun-tanned you if this isn’t how you usually look. Also avoid putting pictures of yourself with other people as this is just confusing.

Don’t hide behind an anonymous account or a fake persona. This should help you to be careful and gracious in your interactions with people. Many people instinctively don’t trust anonymous or fake accounts on Twitter.

It’s not a bad idea to occasionally (not constantly) post something of a personal nature to your social media accounts, which can help your followers to connect with you on a more personal level.

Be respectful at all times  

While being genuine, if you are identifying yourself as an employee of an organisation, be aware that you will usually need to be agenda-neutral, apolitical and always respectful to protect the integrity of your employers.

Make sure all of your activities – your postings, comments, questions, pictures and videos – all reflect your professionalism and dedication to your field. Internet postings, even deleted ones, are available for ever more and can resurface at any time.

Imagine your boss is reading what you are saying, and your mum, and perhaps a child that you know. It’s okay to be passionate, to make a point or to stimulate discussion but the more cordial and measured you are, the better the response you will have.

Don’t be afraid to say something. Many people just re-tweet as a way to avoid ever thinking of anything to say or to avoid being seen to be taking a stance. Just choose your words carefully – often, asking a question with a news item you post is better than stating a point of view e.g. Could government do more to help students from deprived backgrounds? Or attribute the point of view to where it belongs e.g. School leaders are angry over cuts to LA support.

Networking is a two-way street – give first and give more           

Think about what you have which is interesting or useful to someone else before you consider what it is that you want from other people.

Think about how you can help another person and don’t be afraid to offer your support.

To do this, you need to learn what interests your followers and remember or keep a note of it so you can reach out appropriately. Some people organise the people they follow into ‘Lists’. But remember the people you put into your lists can see what they are categorised under so name your lists carefully!

Consider how you might best serve your followers – could regular news items be something you could supply? Are you able to create a theme so that you are considered the go-to person for something in particular? Can you make yourself a valuable source for others online?

Identify some high-profile people you would love to get to know better or would love to take an interest in your work and target them for some special interest contact.

Be dynamic, proactive and regular 

People lose interest in accounts that lie dormant for days and weeks and will unfollow accounts that don’t look like they are used much so make sure you don’t look boring to others.

If news items are your thing, think about starting each morning/week with some key updates that you think would interest others e.g. top items you have spotted in the education news.

Be proactive by posting new content, starting new discussions and contacting people within the communities you find interesting.

Seek to engage the members of your community with content that is relevant to them, by being both proactive and reactive with your activities. Be reactive by commenting on what others post or contacting people who post content of interest to you to continue the conversation.

You can add a fun regular element like Monday cats or #FF on Twitter but keep it tasteful and don’t overdo it.

Join online regular chats where you feel you would like to learn more and eventually contribute. These are organised by hashtag and often have a regular weekly slot like #UKEdChat or #UKGovChat on Sunday evenings

Take a long-term approach    

It takes time to build a following and it takes time to know who to follow. Make sure you give yourself time.

Set goals – x followers by x date – but remember quality over quantity should always be the rule.

Make time for networking – perhaps ten minutes each morning to check your feed and tweet some news items and then ten minutes in the evenings and one half hour regular chat slot a week is what you could work towards.

Keep your profile photo the same for as long as possible – that way people will recognise you more easily online and also if you meet at an event.

Network face to face 

Make sure you attend relevant conferences and events and approach people face to face using the same principles of being genuine, helpful, cordial and so on.

Make sure you let people know on your network that you are going to be at an event.

Arrange to meet up with your online contacts for a coffee and a chat or to sit next to each other at a session.

Tweet from the event, Storify it or write it up as a blog post or LinkedIn update.

Don’t focus on the big names but don’t be afraid to connect with them and let them know what you thought about their talk, article, etc. Amazing things can happen if you dare.

Introduce yourself to people at conferences and events and you will see eventually, people will introduce themselves based on your profile.

Apply the same principles at conferences and events that you would online – be genuine, respectful, think where you can help others, be dynamic and proactive. Build in time to network.

Below are some handy tips for networking at events: 

Go to events. Attend the popular and well-known ones but also challenge yourself to attend events that might not be your first choice e.g. go to an evening think tank event of an organisation you don’t know well or whose views you personally oppose, attend a more intimate situation like a TeachMeet or a debate.

Let people know you are going to be there. If you can make a shout out several times on Twitter, asking who is else is going, you can arrange to meet and chat with people directly while you are there.

Let your colleagues know you are going and see if there is anyone they think you should approach or look out for.

If you can get a guest list ahead of the event, actively contact people of interest prior to the event by email, on Twitter or via LinkedIn and say that you will be there too. Say that you would be interested in having a coffee and a chat or just let them know you will be glad to bump into them there.

Do the same with the speakers list if there are people there you would appreciate meeting with after their talk or you just want to be aware that you are there.

If you are going to the event with colleagues and people you know, split up. Don’t spend the day clustering together with people you already have a relationship with.

Build in time to actively network. Go to the coffee breaks and lunch breaks and join tables where people are that you don’t know. Don’t spend these times on your phone checking emails or catching up on work.

Look for people who could use someone to chat to and that are standing alone. Find groups of people standing around chatting and join in. Sit in the presentations next to people who you don’t know. At lunch hand the person behind you in the queue a plate, make eye contact and get chatting.

Introduce yourself to everyone you sit next to. Good conversation starters are often the simplest e.g. Have you come far today? Is anyone sitting there? Did you enjoy that session? Are you getting much from the day so far?

Ask questions of people you meet, take an interest, don’t be quick to say where you are from, who you represent, or to tell your own story before you have heard theirs. Think of some questions to ask other people to draw them out and find some connections in common.

Take business cards with you. Set yourself some goals of how many cards you would like to relieve yourself of and to whom. Don’t be shy, just say, it was nice talking to you, here’s my card.

Ask for business cards when you get chatting to people. Write on the back of them in two sentences what you chatted about and why they might be useful/interesting in future. It’s important to do this as you won’t remember later when you need to follow up.

Follow up. Once you get back home or to the office, send an email to each of the contacts you have details for and/or tweet them. Follow them on Twitter and connect with them on LinkedIn. Say it was good to meet them and perhaps send them a link to something relevant to your discussion – remember to think of ways you can help others before you ask for help from them.

Wait after a speaker has delivered their presentation and approach them to say thank you and to ask a further question of them. Give them your card and ask for theirs.

Visit trade stands. Speak to people on them, both traders and other people visiting the stands. Assess what sorts of things are being developed, traded, gaining popularity. Give them your card, take theirs. Enter competitions, you may even win a bottle of champagne or an ipod shuffle.

Ask a question to a panel – introduce yourself clearly, the name of your organisation and state your question. It doesn’t have to be a ‘clever’ one but it should be concise. You could ask something generic like “I was interested when you spoke about x, could you say a little more about that?” It’s a great way to get people to recognise you afterwards and to get your name and that of your organisation heard.

Tweet during the event. At the end, you might want to Storify your tweets to make it easier for people to follow the narrative of the day.

Social media: handle with care

Anyone who knows me knows how much I love my social media. I use Twitter and Linked In professionally and I keep my relatives and friends up to date with my family life through Facebook. And yes, I am starting to explore the wonders of blogging through WordPress. Twitter, in particular, has given me so much. It has opened my eyes, broadened my horizons and provided a reach I never imagined possible. There are times when it’s a bit weird – although still on the spectrum of not unpleasant – like when someone approaches me at a conference and says, “Excuse me but are you @Penny_Ten? Amazing to meet you, I’ve been following you for ages!”

But there have been times when it has got messy. Two examples stay with me and make me feel extremely uncomfortable. The first is what I can now jokingly refer to as my ‘claim to fame’ of having been hounded 24 solid hours by one of our finest and most prolific Twitter edu-trolls. Among other things he called me a liar and anti-Semitic. I feel proud that I didn’t buckle under his attempts to humiliate me until he finally skulked away and blocked me. But it was traumatic and degrading. While it was happening, several of my Twitter allies were direct messaging me, encouraging me to keep to my cordial, outwardly calm stance. But my boss was far from happy the following Monday and I really wondered if the whole very public episode might somehow undermine me professionally. Teacher Toolkit writes about his own similar experience and captures well that awful sense of being emotionally violated by his attacker.

The second occasion was when a long-time LinkedIn professional contact of mine suddenly went creepy on me and started propositioning me in the most unwholesome and inappropriate of ways. I told him in no uncertain terms that he was completely out of order and disconnected from him on LinkedIn immediately. I admit that I had stereotypical assumptions about him as he was married, a practising Christian and much older than me. It took me by surprise and made me realise that you never really can tell.

So you see while it would be hypocritical of me to ban my children from enjoying the modern privileges of online life, I am keenly aware that it has real dangers for all of us. Some of these dangers are concerned with other people’s malicious intent to harm us and others are more connected with the relentless nature of being constantly available and always in communication with the outside world. It is my job to make sure that my children know how to be safe. As parents and as teachers we can’t keep children safe all the time and in every situation. What we can do is set boundaries that are age-appropriate, equip them with sound and constantly evolving understanding and hope for the best. Grim and extreme as their example is, Breck Bednar’s parents explain this all too well in the article in the Guardian this weekend. Breck was a 14 year old boy who loved gaming and who was groomed online and murdered in 2014.

When one thing leads to another

I have two daughters aged 13 and 10. Like most young people of their age group, they are pretty active online. My youngest is an avid Minecrafter often joining shared servers to play and chat with a combination of school chums – and people she has no idea who they are. She also uses WhatsApp to communicate with her friends and family. The oldest, like many 14-17 year old girls has two popular Instagram accounts. One has over 2k followers and contains pretty good street photography, the other account seems to be mainly selfies and other such stuff. She invests much time in maintaining them both. She also has Snapchat, WhatsApp and Skype. They both know the rules and understand why we have them – no pictures of you in your school uniform, no sharing your full name, details about where you live, go to school, where you hang out with people with those you don’t know personally. We found watching this short film on Thinkyouknow.com was really useful in helping all of us to get gain a basic understanding of how quickly and simply things can get complicated.

I was quite impressed with my oldest’s use of Skype. Especially since our own family experience of it was excruciating weekly meet ups with the grandparents abroad which mainly consists of various combinations of each side saying “I can’t see/hear you, can you see/hear us?” and then it usually ends up with one of us on the phone directing granny and grandpa on how to switch on the mic or the webcam. We would watch their pixelated looming faces peering into the screen or hear someone bump their head on the desk and swear as they returned from wiggling some cable or other to solve the issue. The kids would invariably slip away unimpressed using the commotion for cover. But no, my oldest daughter uses Skype to do her homework with a friend and for general chit chats.

I did become alarmed recently though when I heard her laughing and chatting away with someone new in her room late one night. When I enquired casually who it was, and she said a name I didn’t know, I asked her where she knew them from. I wasn’t expecting her to say they ‘met’ on Instagram and then one thing led to another. I felt my stomach lurch when she said that. And I saw the look of panic and then defensive defiance on her face when she realised that this was not cool. You see it’s one thing to like each other’s pictures and quite another to start messaging each other when you don’t know each other. But to give out your Skype details and to start actually talking intimately is quite another ball game. The one advantage with seeing someone on Skype though is that you can fairly accurately gauge whether they are who they say they are. Unless they are posing and grooming you to meet their older friends. It has been known. My take on it was to explain that we are all feeling our way on this, and it is better to keep the communication channels open rather than force my daughter underground and into deception and concealing her activity. We talked for a long time about why there may be dangers and how to be careful about these. But I am still jittery and know that we all need to stay alert.

Social media or anti-social media?

Earlier this week the NSPCC chief executive, Peter Wanless, warned of a nation of deeply unhappy children, due to “the pressure to keep up with friends and have the perfect life online … adding to the sadness that many young people feel on a daily basis”. And this is something that has also had mixed impact on us as a family. My youngest was a little isolated socially until we managed to get her a smart phone on Freecycle and suddenly she was meeting up with her classmates at weekends and chatting with them after school during the week. It was as if the floodgates were opened and her social life took off. My oldest also has a varied social life but actually getting up and going out gradually became less of a priority. Until we had a very dramatic incident which shook her out of it.

I am not sure I will be able to convey the force of the drama clearly here but it went like this: over a period of weeks, she had been on her phone what seemed like constantly. She was putting herself under pressure to build up her Instagram following, and she was chatting to school friends as well as some of her friends from our previous life abroad. Evenings and weekends would be spent getting homework quickly out of the way and then endless screen time. TV on so she could keep up with Dr Who discussions later, WhatsApp pinging, thumbs scrolling and pumping ‘like’ on photos so others would ‘like’ hers. It was relentless. And we regularly intervened, nagged and set boundaries. We gently placed her phone in a drawer overnight and switched off the Wifi at 7.30pm.

One Friday we could see yet again she had no plans to meet anyone real face to face or do anything meaningful over the weekend. The next day we tried to help her find someone to meet with, offered to spend the day out together and eventually in desperation, established a no-screens-until-evening rule – and it was hell. Our mature, reasonable, sensible girl was simply like a raging addict. By the Sunday, she wouldn’t even get up, wash, eat, establish eye contact. We did everything we could to get her to move on to something else. By Sunday night she was like an empty shell. On Monday morning she announced she was ill. I was outraged and quite alarmed and felt I had to put my foot down. I insisted she get out of bed, wash and go to school. She was morose, floppy, glazed. But I was determined that she would go and get off the blinking screens. Off she went, still protesting, but she went. Dad and the youngest left for work and school. She must have been waiting and watching nearby and saw her chance. She didn’t know that I was planning to work from home that morning before I had to go to a meeting and so when she crept back in, she nearly jumped out of her skin when she saw me there glaring at her. She turned and fled and for a while we had no idea where she was.

The long and the short of it is that it all came to a head, and we ended up that evening having a three hour, very intense and deep discussion about what it is to be a teenager nowadays. She was distraught, bursting forth hearty wails and gasping tears. She had reached an extremely dark and painful place. It was frightening for me to see her like that but it was important to unpack, together, how the intensity of feeling had been fuelled by this relentless online interaction and screen time. I could see how it had become mesmerizing, sucking up her energy and how she just couldn’t get herself to disconnect and to meet with some of her offline real-people friends, face to face. She challenged me about my use of social media and whether I needed to rein myself in a little too and then she came up with the idea of writing down and committing to everything we had discussed. So was born the “A Healthy Use of the Phone” contract we have hanging on our pinboard and that we are all bound to as a family.

As parents, as teachers, as people who live in a digital age, we need to help each other to honour healthy use of the Internet and social media. We need to stay alert to the wonders and the potentially addictive nature of this tool. We need to do this regularly and especially when things are going well. In honour of the memory of Breck Bednar, next week I plan to sit down with my children and watch the harrowing documentary about him on BBC3 called Murder Games. I’m not looking forward to it but I feel we must.

Sources:
Think You Know is an excellent resource on safe use of the Internet for young people, parents and teachers http://thinkyouknow.co.uk/

Bad Blogging by Teacher Toolkit http://www.teachertoolkit.me/2015/11/08/bad-blogging/

Guardian newspaper article on Breck Bednar http://www.theguardian.com/lifeandstyle/2016/jan/23/breck-bednar-murder-online-grooming-gaming-lorin-lafave

Murder Games: The Life and Death of Breck Bednar http://www.bbc.co.uk/programmes/p03cgtx5

Daze Digital short piece on girl Instagrammers http://www.dazeddigital.com/photography/article/28682/1/hit-follow-on-these-teen-photographers-taking-over-instagram

Guardian article about the online pressures of social media making children unhappy http://www.theguardian.com/society/2016/jan/07/online-pressures-unhappy-children-cyberbullying